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Now taking bookings for Q3 2026 · Based in Tāmaki Makaurau + London · Partnered with 40+ purpose-driven organisations · Now taking bookings for Q3 2026
Let's work together! ☀️
About us

Tēnā koe | hello!

Good work deserves good websites. We're the two humans behind Goodness. Here's our story, our kaupapa, and why we turn digital frowns upside down.

Our story

Why we started Goodness.

We're Matthew and Harrison, two humans passionate about great design, captivating stories and purpose-driven movements. While co-founding and running our nonprofit Youth Arts New Zealand over the past seven years, we got to know many organisations that had incredible stories, but lacked the resources to share these with the world.

We started Goodness Digital, the friendliest digital agency in the world*, to pair great design with your own stories, creating a digital home for you and your community to be proud of. With experience across all aspects of the nonprofit, social enterprise and community development worlds, we know the right questions to ask and how to create something you're proud of. Get in touch to see how we can create Goodness together!

*awaiting verification (but we're pretty confident 🤞)

What we believe

A few good things we stand for.

No jargon, no ego, just a handful of principles that shape every project we take on.

(01) · Kaupapa

Purpose over profit.

We work with people doing good in the world. If your kaupapa puts purpose first, we're already on the same page.

(02) · Manaaki

Friendly by default.

The process should feel as good as the result. Same-day replies, plain language, and genuinely kind humans on the other end.

(03) · Kōrero

Stories first.

Design carries the story, not the other way around. We start with what you have to say, then build a home worthy of it.

(04) · Mahi tika

Built to last.

Sites that load fast, feel right, and you can update yourselves, long after we've waved goodbye.

The humans

Our good little team!

Harrison Sugrue

Harrison Sugrue

Co-founder · Digital Lead

Harrison is a multifaceted creative from Aotearoa, Tāmaki Makaurau (Auckland). His work blends design, development and thoughtful digital strategy to create websites that feel welcoming, intuitive and genuinely useful. Alongside leading Goodness Digital, Harrison co-leads Finance & Systems at Youth Arts New Zealand and manages financial operations for the Bureau of Silly Ideas in London, where he's currently based.

Matthew Goldsworthy

Matthew Goldsworthy

Co-founder · Community Lead

Matthew is an award-winning social entrepreneur and creative from Tāmaki Makaurau, Auckland. Since founding Youth Arts New Zealand in 2018, he's supported many other social impact organisations as a trustee, volunteer, consultant and advisor across Aotearoa and the United Kingdom. He's a passionate advocate for community-led initiatives, clear and impactful storytelling, and creating more equitable systems for communities and individuals.

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Let's kōrero
hello@goodnessdigital.co.nz · we reply within a day